Today we are going to feature a beloved holiday figure from my childhood, Rudolph, The Red-Nosed Reindeer. You’re like, what does Rudolph have to do with money and women?
Our beloved Rudolph was, as we all know, originally the sidelined, marginalized, taken-advantage-of underdog that comes to be the sought after and actually the hero of the story for Santa.
When it comes to money, raises, and negotiations, women have historically been the sidelined and marginalized, taken-advantage-of underdog.
As one who really felt a misfit when it came to conversations about money, I felt a kindred spirit to Rudolph. But like Rudolph, given the statistic below, we women really are needed in the area of finances.
Another statistic that opened my eyes to women’s need to learn how to handle money is that…
“Women, on a daily basis, spend more time than men making economic decisions for their families — from consumer goods to services. Women hold crucial purchasing power. In fact, women drive 70-80 percent of all consumer purchasing, through a combination of their buying power and influence. “ Inc Mag, Jan 2019
So though we as women were once the underdogs, we need to wake up to the fact that we drive nearly 70-80% of all consumer purchasing. With what we handle on a daily basis, we could actually be the heroes for our own families IF we know our own personal and financial worth.
Since you are most likely making such important decisions for your family, wouldn’t it be best to do it from an informed and empowered position?
As the story goes, Rudolph did not understand his own unique abilities and was criticized for them. He tried to hide his unique offering under a cover of mud. How many times have you dimmed your light for fear of standing out?
But when Rudolph finally accepted and stepped into his gift, Santa called on him to save the day. Who’s to say that won’t be you?
Now I am not looking necessarily to save the day, but I do want to step gratefully and gracefully into the gifts God has given me and if He wants to use me for some act of heroism, who am I to say “no”?
Bottom line: Let’s be grateful for the way we have been made and the resources we have. And let’s learn how to use them for all they are worth.
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